Email Marketing and Automations

Blast Emails - Create Email Marketing Campaign

Creating Your Automation Flows

Creating An Email Marketing List

To create your list go to your Emails & Automations tab and click on Lists and Subscribers. After that click on Lists and Add List. You can create as many as you want lists in which to assign people from your forms, checkouts, quizzes or import contacts into them.

Creating An Email Marketing Segment

To create your segments go to your Emails & Automations tab and click on Lists and Subscribers. After that click on Add Filter on top of your screen to start adding filters to define your Segments. You can create as many as you want segments based on different criteria. You can also update an existing segment. To view all Segments simply click on the Segments tab next to Lists.

Connecting A Domain For Email Sending

To start sending emails in the Email Marketing section, you need to first connect your domain. You can do that in the Emails & Automation section -> Settings. There you have the option to add your domain. All you need to do is add the CNAME and TXT records provided by you after adding the domain to the platform. Simply go to the domain settings where you've purchased the domain and find the DNS Records area to add the CNAME and TXT records. It might take some time for the DNS records to upd...

Creating My Email Templates

Simply go to the Email Templates area and click on My Templates -> Add New Template. You can also hover on an existing template -> click the 3 dots -> clone. That will create an exact replica of the email that you've copied and you can start editing it to your likes.

How to Unsubscribe/Subscribe a user

You can do that from the user's profile and on the right hand side you can find the button for Unsubscribe/Subscribe to toggle between. You can also subscribe users in bulk from your current Contacts tab by marking them and clicking on More. Then select Add Contacts To List and select to which list you want to add them. This will subscribe and add the contacts to the selected list.

Importing Email Subscribers

Go into your Lists & Subscribers section in the Email Marketing and click on More -> Import. That allows you to import users via .CSV file format and map the fields to the properties in the CRM. You can also subscribe users in bulk from your current Contacts tab by marking them and clicking on More. Then select Add Contacts To List and select to which list you want to add them. This will subscribe and add the contacts to the selected list.

Adding a Subscriber to a List

When you open the Subscriber's profile you can see the lists that they are currently in. By clicking on Add List you can select to which lists you want the Subscriber to be assigned to.

Adding subscribers to your list via Forms/Checkouts/Quizzes

When you go in the settings of a Form/Quiz/Checkout widget, you can see the option for assigning the users to a list in your email marketing section. Once the user submit, they will be automatically assigned.

Double Opt-In For Your Forms

Double Opt-In helps your users to verify their ownership of the email before they are added as subscribers to your lists. When you select the lists to which you want to add the users you will see below the option to enable the double opt-in option. That will send an email automatically on which the user has to click in order to verify and be added as a subscriber.

Why we review email accounts?

The email marking feature is one of the most powerful tools at your disposal when it comes to audience engagement, follow-up and keeping your Users close to your brand. However, it is also one that needs to be looked after and does not take shortcuts. Having good or bad emailing practices can make or break your marketing campaign. See below some important information about the emailing feature with some dos and don’ts. Bounces Hard bounce refers to the permanent failure in delivery of the emai...

Do Your Recipients Recognize You?

Introduction When you send an email for your Brand, you want your recipients to read it. In order for this to occur, your email needs to be delivered, and the recipients should recognize is as valuable and deserving of their attention. While the content within the email itself is important, there is an additional aspect to consider. If the email lacks clear branding and fails to establish its origin as the entity from which the recipient willingly subscribed to receive emails, there is a risk t...

Automations not firing - what can I do?

Introduction The Automations are a powerful tool that can help you leverage other platform functionalities quickly and streamline your lead and email marketing strategy. By using automated processes, you are able to perform actions immediately following a trigger and don't miss out on sending an email or quickly tag someone to inform or manage their status accordingly. It does sound great, however, sometimes you may run into a configuration issue which can cause the automation not to start. Don...

Gmail and Yahoo's new email requirements

Emailing policy change 2024 In 2024, starting 1st of February, Gmail and Yahoo's emailing policy is changing. What used to be a general recommendation is now a requirement. The new policy requires all email sent to be from a verified domain, be singed with DKIM, SPF and DMARC (mainly for bulk senders above 5k email per day), maintain low spam rate of less than 0,3% and have an easy way to unsubscribe by just using one click Unsubscribe button. Let's start by checking what is DKIM DKIM, which ...